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How to name your Shopify store

Short, easy to say, and easy to spell: a simple checklist for picking a store name that sounds like a brand.

store.store team · · 4 min read

Your store name shows up everywhere: the logo, the domain, your social handles, and every order email. A good one is easy to remember and easy to type.

A quick checklist

Before you commit, check that the name is:

  • Short: one or two words
  • Easy to say out loud and spell after hearing it once
  • Free as a domain and as a social handle
  • Not too close to an existing brand or trademark
  • Broad enough to grow beyond your first product

Let AI suggest one

Every store built with an AI brand kit gets a name, logo, and palette that fit its niche. Keep it, or change it in Shopify later.

Keep reading

Skip the setup. Launch your store today.

Brand kit, banners, 10 products, and 34 pages, built for your niche.