
Your store name shows up everywhere: the logo, the domain, your social handles, and every order email. A good one is easy to remember and easy to type.
A quick checklist
Before you commit, check that the name is:
- Short: one or two words
- Easy to say out loud and spell after hearing it once
- Free as a domain and as a social handle
- Not too close to an existing brand or trademark
- Broad enough to grow beyond your first product
Let AI suggest one
Every store built with an AI brand kit gets a name, logo, and palette that fit its niche. Keep it, or change it in Shopify later.


